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Applauz Resources

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Why Investing in Employees Is No Longer Optional

Jun 13, 2019

With today’s Job Market being firmly in the hands of the employee, it’s time for businesses to really put their employees top-of-mind in order to create the best possible team and, as a result, optimize their profit margins.

One of the biggest things employees are looking for these days are ways in which they can learn more, improve their professional offering, and fulfil their ambitious professional desires. Offering these kinds of possibilities to your workforce will quickly result in your company’s culture, performance, and retention rates increasing according to this study performed by Linkedin.

The mindset of today’s employee is no longer that of simply finding a 9-5 job that they can work the rest of their lives. While employees are still seeking security and advancement opportunities within their businesses, one of the biggest facets they are looking for is to learn and grow. That opportunity to learn more and increase their skill set may not immediately result in a change of position, but learning in and of itself will allow for growth and an improvement in performance which is both beneficial to an employer, and the employee.

One thing all employers must keep in mind is this: learning opportunities are no longer reserved for only certain companies or positions, they are expectations from everyone within the current, and upcoming workforce. These expectations are more than self-serving, as many employees look to learning these skills as ways of improving what they can offer to the company that has hired them. Allowing staff to take the required time to learn new skills or improve on those skills they already have will result in them performing better at work due to increased knowledge. This increased performance will also be a result of their satisfaction with their work environment and corporate culture.

For some guidance on which skills and classes to start off your education campaign, Linkedin has compiled a list of the most sought after skills in today’s market: Leadership, Communication, Collaboration, and Time Management. Most businesses can agree that all these skills are either required learning for employees who lack them, or can be offered to employees to improve their current skill sets.

The one thing all businesses need to keep in mind is the following: money spent on your employees learning more may be a short term expense but is definitely a long term investment that will benefit everyone. Think of the “expense” as money invested in the most important aspect of your business, your employees. They’ll not only reciprocate by performing better at work, but the overall aspect of your company culture and your reputation will be improved as well.

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